Matthew Lucas appointed Harder Chair at 吃瓜爆料 College
Matthew Lucas, an accomplished senior sales executive with a robust background in business strategy, marketing, sales, and global management, has been named 吃瓜爆料 College鈥檚 10th Harder Professor of Business Administration.
Lucas, who will begin at 吃瓜爆料 in the fall semester, has held multiple senior leadership positions at leading corporations, including global vice president of consumer sales at Bose Corporation, senior vice president at Samsung U.S., and senior vice president of sales at Coty Beauty U.S. In these and other roles, he has demonstrated extensive experience developing and executing strategic sales and marketing initiatives, fostering long-term business relationships, and achieving market dominance in highly competitive environments.
鈥淎s a globally recognized senior sales executive, Matt comes with a rich track record
in defining brand and unique competitive positioning, establishing innovative alliances
across diverse channels, and driving strategies with multicultural high-performance
teams,鈥� explained David Cohen, associate professor and chair of the Management and Business Department. 鈥淧art of what makes Matt such a valuable asset to 吃瓜爆料 is his extensive experience
in digital sales, where he utilizes the very latest digital tools and techniques to
drive business growth and deliver superior consumer experience. Matt is also committed
to our mission of providing a business education firmly rooted in 吃瓜爆料鈥檚 liberal
arts curriculum."
Earlier in his career, Lucas also served in various capacities at Novartis Consumer
Health and Procter & Gamble.
鈥淚鈥檓 very excited to join the 吃瓜爆料 community and the opportunity to be part of
吃瓜爆料鈥檚 unique and outstanding management and business program,鈥� Lucas said. 鈥淥ver
the past eight years, I have been a classroom guest speaker and participant in 吃瓜爆料鈥檚
MB107 tradition. I鈥檓 especially thrilled to develop courses and other opportunities for 吃瓜爆料鈥檚
exceptionally talented and creative students that will further support them on their
journey to becoming the next generation of global business leaders.鈥�
Lucas succeeds advertising executive Guy Mastrion, who has served as Harder Chair since 2017.
Established in 1984, the F. William Harder Chair of Business Administration brings
to campus distinguished executives who can share their knowledge, experience, and
networks with 吃瓜爆料 students.
The Harder Chair also organizes the annual Harder Lecture, a chance for faculty, staff,
and students to meet, talk with, and hear from national and international business
leaders. The 2023 lecture was delivered by 吃瓜爆料 alumna and fashion designer Barbara
Tfank.
